Ellarook
An inspired new brand in Melbourne's west
Background
Ellarook is located in Truganina, right in the heart of Melbourne’s booming west, just 25 mins from the city. We were engaged by the award-winning team at Intrapac to develop everything for this launch.
Strategy
Embracing the area name which is inspired by the legend of Truganina, the name Ellarook is a close derivative of her nickname ‘Ellarook’. It originally comes from a poem by Thomas Moore and adds a real sense of romance to the property. Just as Truganina had an inspiring life, so will the future residents of Ellarook live a ‘life inspired’.
Solution
The Ellarook brand and all associated materials – from the development of the logo and brand identity, through to all of the launch collateral, design & execution of the sales centre, EOI & launch campaigns, website design and production – were all designed, created and produced by the Traffic team, and launched in February 2017.
