Harvest Rise
A masterplanned community that has it all
Background
Harvest Rise is perched on a natural rise in Greenbank – just 34kms from Brisbane – and is located in one of the major growth corridors in South East Queensland. It’s just a short drive to local schools and the Park Ridge Town Centre and enjoys views stretching to White Rock Conservation Park, whilst being surrounded by the region’s best parklands, shopping, local markets and lifestyle attractions.
Strategy
The name Harvest Rise comes from the natural beauty of the site where it sits in Park Ridge in Queensland. Once home to abundant fields of grapes harvested for the table, Harvest Rise is perched on top of a natural rise that offers stunning views of the rolling hills that surround it. This is a community that sits both geographically and metaphorically above the world around it with views beyond. Hence an opportunity to live a lifestyle to be envied that is ‘Above and Beyond’.
Solution
This essence of Harvest Rise is captured and delivered in every element of the entity, all conceived, designed and delivered by the Traffic team. This includes the naming and logo creation of Harvest Rise; the sales centre; all marketing collateral; EOI and launch campaigns; website design and production.
