Traffic Chairman, Austin Begg attends celebration of life event for Paul Priday.

In 1975, Austin Begg created Begg Dow Priday with Paul. BDP became the 20th largest agency in Australia with offices in Sydney & Melbourne. Paul Priday sadly passed away in May and an event was held at Sydney University to celebrate his great life and contribution to advertising and academia. Austin and Paul worked closely together for seven years before selling the business to J Walter Thompson.

Begg Dow Priday was a multi award winning agency that created SPC Baked Beans & Spaghetti, Monbulk Jam and clients included Glo Weave, Yakka, Bristol Paints, BIC and Heineken. Austin praised Paul’s unique ability to simplify and clarify the creative messages to win awards and sales for BDP clients.

Austin and Paul remained friends throughout their careers.