Yancoal

Background
Yancoal is Australia’s largest pure-coal producer. Operating four sites and managing five others across New South Wales, Queensland and Western Australia, Yancoal employs approximately 2,000 people, sourcing the majority of people from the local communities in which they operate. For their yearly Financial report, Yancoal wanted Traffic to create a document with a more ambitious look and feel. They wanted to show that the company was growing and they wanted it to be a book that could stand out to their investor’s eyes.

Strategy
Traffic developed a concept design based on the idea of transparency and strength. The financial report needed to show not only the company key figures but also the experience, the capability and capacity of a company that is working hard to grow and forge the next stage in Yancoal’s expansion.

Solution
Traffic directed a photoshoot to capture the energy and productivity in the Yancoal operational sites, and has designed a modern looking layout, including hand-drawn illustrations. Our design represents a solid, trustworthy business, yet human and made up of a great team of people that work behind the scenes to carefully plan how to achieve big results and impressive numbers.