Alira Village
The place to BErwick
Background
Oreana Property Group (OPG) is the company tasked with launching the Alira town centre, the final part of the highly popular Alira project which is in the heart of Berwick. They appointed us to help define a strategy, positioning, name and launch materials for the project.
Strategy
Alira Village was marketed as an exclusive opportunity to own a residence in the sought after suburb of Berwick. Modern, architecturally designed townhouses provide premium, low maintenance living and the convenient town centre, picturesque surrounds and abundant local amenities provide a rich lifestyle.
Solution
The campaign to launch Alira Village was centered about using ‘BE’ as the cornerstone for all communications – brochure, collateral, print and digital advertising, website, billboards/ hoardings. This device enabled us to tell the full story of Alira Village in a consistent and memorable way.
