Allam Property – Artificial Intelligence Campaign

Background

Allam Homes approached Traffic to create a tri-fold campaign for its latest Stamp Duty promotion, which they needed to get massive cut through in a very competitive landscape at a highly active time of year, and turnaround in a very short period. After undertaking extensive training in AI innovation as part of the current AI driven revolution, Traffic proposed that Allam launch an industry first campaign which would be created using Artificial Intelligence underpinned by the agencies new personalised digital and brand services offerings using Midjourney, Runway and OpenAI’s ChatGPT. The result would be truly original and position Allam at the forefront of the digital revolution using innovative AI campaigns for customer engagement. 

Approach

Offering an exciting glimpse into the potential of AI-driven creativity, with mesmerising and thought-provoking results, the images created by advanced prompting in Midjourney, cover 3 distinct visual identities in almost cartoon-like styles of a Boy, Dog, and Girl, highlighting the ridiculously good offer. The output is unrecognisable computer imaginings that make the images surreal and impactful, featuring bright, kitsch colours to draw further attention. Nevertheless, it’s the speed at which these artworks were created that was most impressive, and in a short period of time, this campaign was ready to roll out across sales centres, signage, social media, eDMs, print, outdoor and marketing collateral to generate awareness, engagement and drive conversions for their offer. 

Result

With the pre-launch campaign garnering a lot of engagement in the weeks prior, the one-of-a-kind AI campaign for Allam is now live and causing a buzz across print, outdoor, digital and social channels in the highly competitive Greater Sydney, Illawarra, Hunter and Central Coast, and Victoria regions. We are proud that in partnership with Allam, Traffic are one of the first to explore the creative possibilities of Midjourney and Runway for advertising, delivering three completely unique and unrepeatable images and inventing new designs for advertising and products alike.