Increasing Mobile Use & How It Affects Your Business

It’s no secret that the use of mobile phones is steadily on the rise, and they don’t appear to be going anywhere anytime soon. But how does our society’s obsession with mobile use affect your business? In many ways, actually.

The way people browse and search the Internet greatly varies between mobile and desktop platforms. This has a huge effect on any business with a digital marketing strategy, which, let’s face it, should be every business in this day and age.

So what can you do to keep ahead of the curve?

1. Click-To-Call should be your new best friend.
   This is a feature that a surprising amount of online businesses aren’t utilising on their mobile websites. A Click-To-Call button allows someone on their mobile to simply tab the screen and get in contact with your business; a fantastic instalment when considering how slow/difficult navigating mobile data can be.<
2. It’s all in the timing.
   With the division between desktop and mobile search becoming more distinct, we can see more patterns around the behaviours of such users. Statistics have shown that people browse the Internet on their mobile phones more frequently in the early morning and in the evening/night, before and after work. During work hours, the majority of people use desktop devices for Internet searching, both personal and business. While this data doesn’t provide a steadfast rule on mobile user behaviour, it does offer a great guide towards the way you should look to engage with your audience. It shows that the language and design of your website should be targeted towards someone who will be most likely on your website in the early morning or evening. Depending on your business, that can be as simple as making sure information about call hours is displayed prominently.
3. Make sure all the information is at their fingertips.
   A recent study found that 84% of mobile users research products online while they’re out shopping. That means even shopfront businesses without an eCommerce element aren’t safe from the expanding stronghold of mobile devices in the digital marketing world. Once again, when constructing the design and language of your website, it is important to keep this data in mind and how it can possibly affect you.
4. Ensure your check-out/enquiry form is as simple as can be.
   As popular as mobiles are for their on-the-go convenience, they still lack somewhat in their ease of use compared to personal computers. For this reason, it’s important to make sure the check-out process is as simple and seamless as possible. Don’t make it so people have to answer a million questions just to purchase a product, or fill out a plethora of fields with their contact information for a call back; make it as simplistic as you can without compromising your company’s needs.
5. Don’t forget about social media.
   People are increasingly taking social media more seriously as a platform for digital marketing, but there’s still a long way to go. There is a great deal of detail that can be delved into on this particular subject, but the main thing to remember is that above all social media should be used as a tool for engaging with your customers in a way that goes beyond the formal use of your company’s website.

Traffic is a leading advertising agency for Australia that specialises in a broad range of services, including digital marketing. If you want someone who is ahead of mobile use trends and can set your business on the path toward success, talk to our team today!