4 Inspiring Banner Ad Campaigns

With the shift into mobile advertising well underway, we are now seeing less need for flash creative. That being said, who can say no to these amazing online banner examples!

Harvey Norman

https://www.youtube.com/watch?v=_jokK-p-Gl4

First up is an interesting example from Harvey Norman, where the user is asked to interact with an object in the scenery to launch the catalogue.

Innovid Video Banner Examples

Innovid are doing some interesting ad units at the moment and are really pushing into video ads. It’s not hard to see this form of banner creative working extremely well for stories or episodes.

Ikea’s Smallest Store In The World

Next great example is the amazing Ikea entire store banner. They’ve managed to fit an entire catalogue into one banner! Given the fact the average banner size is around 40-100kb, it’s a very impressive example of smart banner optimisation and execution.

Ikea Smart Resize Banner

Finally we have the Ikea resize your room banner set. This is really smart use of the leaderboard ad spec and definitely a banner plenty of users will be interacting with.