Complacency is contagious and costly. Cure it over Christmas.

Surprisingly, many successful executives and companies enjoy the feeling of uncritical satisfaction with themselves so much they lose the desire to develop new initiatives to inspire and motivate staff, stakeholders and shareholders. History tells us the day of reckoning always comes. (Kodak is a classic example of a complacent company and the taxi industry was complacent – until Uber arrived!).

So if you think you have made it personally and corporately in 2015 – think again. There might be a disrupter eyeing off your business while you are having the big Christmas lunch you so richly deserve.

At Traffic, we know that complacency is almost always hard to diagnose and it can also be fatal. And it is definitely contagious. We also know that two of the best cures for complacency are leadership and innovation. Adopt these two powerful attributes and your bottom line will enjoy sustainable growth and ROI and avoid the dreaded virus called ‘Competitive Disruption’.

The complacency virus is not easy to diagnose but we know it is sometimes very difficult to get the patient to take the right medicine on the road to recovery and reinvention. Symptoms include self righteousness, the inability to listen and failure to collaborate. At Traffic we specialise in helping ailing companies and brands to re invent themselves before it is too late. Our new, award winning strategic methodology, Brand Metabolism was created to develop game changing business strategies for our clients before competitors force them to.

Turning fear into fearlessness.

Risk averse clients are plentiful. But they are no longer sustainable. The smart ones embrace change and become more agile and more nimble. The ones that don’t, die. These are the facts. At Traffic we are proud of the many clients who we have helped turned fear into fearlessness with brave and courageous ideas and innovations. It could be fear of changing the logo. It could be the risk of investing in a new supply chain concept. Maybe moving from paper to digital! The Traffic Brand Metabolism process is a proven game changing methodology that makes it easier for clients to make better informed judgements on the potential for innovation, disruption and the vitally important culture and organisational changes that will drive any new initiative to increased profits and shareholder value.

Making Christmas time celebration time and reinvention time.

Christmas and new year are perfect times to plan your next moves for 2016. Your mind is relaxed and focused and free to explore new ways to make yourself and your business more agile, more nimble and more innovative. Time to re think, re charge and re evaluate everything because next year will not be the same as this year. Maybe you become the disrupter instead of the complacent bureaucrat? Don’t be fearful. Be adventurous and enjoy the experience and success that usually follows carefully planned transformations. Make your new year resolution to make your future vision a reality. If you don’t have that vision, Traffic can help with Brand Metabolism.

And the surprise that comes with transformation and reinvention is that success is contagious.

Try it. We think you will like it.

Best wishes for a safe and happy festive season from everyone at Traffic.