An Iconic Brand Embracing Change

Tiffany is truly an iconic brand and one I admire greatly. To the extent that when I stumbled across the iconic blue Tiffany box that my boyfriend had bought me for my 30th birthday, I was compelled to unwrap it and take a peek before the big day. The power the little box had over me inspired me to think about the iconic Tiffany brand and how it is devoted to celebrating love.

For this reason, I wanted to share this campaign “Will You” featuring beautifully crafted photography, impeccable styling and, for the first time, same sex couples. I commend the brand for their open attitude in celebrating all kinds of love and the powerful statement this ad makes. Hopefully, other brands can take on board and embrace changes in society. As designers in a branding agency, we hold the power to inspire and create advertising that empowers change and in some cases adds more “love” to the world.