Traffic is a rebranding agency that takes brands to the next level, elevating their look and feel, defining their brand story and bringing it to life across every brand experience.
For 25 years, we’ve transformed brands to be more formidable, profitable and powerful, from brand identity and digital experiences to integrated campaigns. Our expertise also reaches beyond business brands to place brand creation and place transformation.
Our Brand Metabolism™ process treats every brand as a living entity, diagnosing what’s holding it back and giving it new energy to grow. It’s the approach behind our award-winning Brisbane Airport rebrand and long-standing work for Sealy Posturepedic, Goodyear and Landcom.
A brand transformation is one of the most exciting steps a business can take. We’d love to guide you through it. Start a conversation to see how we can help.
Branding Expertise.
From the first strategic insight to launch day and beyond, our rebranding services cover every stage of your brand’s life. Whether you need a complete brand transformation or a single specialist service, our integrated team delivers it under one roof.
Rebranding guided by Brand Metabolism™. We diagnose what’s holding your brand back and rebuild it, from identity to product development and packaging, to be more magnetic and profitable.
We structure your portfolio of master brands, sub-brands and products, so customers navigate easily and your business can scale with confidence.
As a brand strategy agency, we define your positioning, value proposition and purpose, so every brand decision is built on solid commercial logic.
Memorable, meaningful and legally viable names for companies, products and places that capture the true essence of what you stand for.
Guided by Place Metabolism™, we lead place brand creation, from place visioning and strategy to naming and identity, for communities, precincts and destinations.
Distinctive logos, typography, colour and imagery, built into visual design systems that command authority across every touchpoint.
We align your culture and values with an employer brand that attracts, engages and retains the right people.
Clear rules for how your brand looks, sounds and behaves across print, digital, signage and social, protecting your brand equity as you grow.
Internal and external launches, brand and retail campaigns, digital experiences, lead generation, experiential events, signage and rollouts that get your people and customers behind your new brand.
Websites and eCommerce platforms that bring your brand to life online, designed to look the part, perform and convert. Explore digital.
Integrated brand campaigns across TV, digital, social media, influencer marketing, OOH (out-of-home) and retail that build awareness and drive demand.
The right message, in the right place, at the right time. We put your budget where it works hardest, across traditional and digital channels.
Rebranding Agency FAQs.
What does a rebranding agency do?+
How do I know if my company needs a rebrand?+
How long does a rebrand take?+
Why are brand guidelines important?+
Do you manage the full brand rollout?+
Rebranding Case Studies.
For 25 years, Traffic has been the rebranding agency behind brands across property, automotive, retail, luxury, government and financial services, from emerging start-ups to established national and global brands. Explore our brand transformation work below.
