Social Media .
Ensuring consistent brand messaging across all social channels
Fully managed social solutions, including day-to-day community management, content strategy and development, social CRM and social analytics.
Our mission is to help brands connect with their audience and grow their business. The key to success is to understand the audience and help brands connect with them by telling relevant, authentic and valuable stories and measure the results to find out what’s working and what’s not.
Telling great stories is only half the job. To build an audience and grow brands we need to make sure our content is finding its audience and we are connecting with the right content, in the right place at the right time.
And telling great stories is not a one-way street. We want our audience to start conversations and we want our brands to be involved in the conversations. Content distribution and management are the tactics we use to amplify our content and engage with our audience.
Our Social Media Capabilities
Social Playbook Development sets the tone and establishes your brand values, positioning, voice, messaging and tactics, establishing goals and taking action, to align overall brand goals with social, and help us think ahead for future campaigns.
Let your brand stand out amongst its competitors with a cohesive content and paid social media strategy to ensure that all content is unique, educational, compelling and in line with the target audience, driving awareness, engagement and conversions.
Whether the goal is to increase brand awareness, generate leads, user engagement or all of the above, we design, develop and produce cross-channel content including static, motion and video appropriate for the platform and objectives.
Your future customers have questions, and with our demand driven digital and content strategy, our copywriters will make sure that we answer them, create a buzz and drive traffic surrounding the brand (both online and offline).
Traffic develops well defined audience strategies across all stages of the funnel – Awareness, Engagement, Consideration and Conversion, by tapping into new audiences and re-engaging existing audiences in targeted campaigns, to prioritise your marketing spend for the best return.
Own your story, own your performance. These days, you have to pay to play, and in the on-demand economy, we are driven by connected audiences empowered by mobile. Developing an effective paid marketing strategy is the key connection between your target market, digital content, and direct leads.
Traffic will create and manage timely, relevant and engaging paid and organic content fostering meaningful conversations between your brand’s audiences on Instagram, Facebook, TikTok, LinkedIn, Youtube and other relevant platforms to drive awareness, engagement, website clicks and conversions.
Traffic creates well structured dynamic campaigns across all paid social media platforms to maximise ad performance and more importantly conversions. Our AI solutions find high-performing combinations of creative components to maximise conversions to the target audiences.
Give your brand a voice and engage with customers in real time. We interact with your followers, encourage conversation and keep an eye on things for you, responding to all queries and managing any issues that arise.
Protect your brand reputation when everything goes pear-shaped. We listen, communicate and aim to move unhappy customers into private correspondence and out of the social media sphere. We also help our clients retrieve lost accounts due to hacks and staff turnover.
Creating, adjusting and adapting meaningful content. Closely monitoring conversations around your brand, and using those insights to inspire data-driven future content and conversation. Traffic will also provide you with updated reports and insights regularly as you need them.
The influencer space is constantly evolving, and it’s one of the most diverse marketing channels available. Be inspired by companies that are letting the reins loose to allow others to tell their story in an authentic way. Recognise that your strengths can be amplified by targeted influencer strategies in line with your objectives when you stay true to your brand’s position.
