Getting Slimed

Recently, we orchestrated the sponsorship of Nickelodeon’s key event ‘Slimefest’ for our client Funtastic’s Razor brand.

The four concerts in Melbourne and Sydney were attended by around 3-4000 teen & pre teen ‘nick-heads’ (with their brave parents) who were entertained by some of the biggest acts on the Nickelodeon roster, as well as Delta Goodrem, OMI, Havana Brown and others.

As one of the lead sponsors, we ensured Razor had a major presence throughout, including TV and digital integration in the lead up to, and post-event on all Nickelodeon platforms, on-ground brand and product activation at the pre-show festival around the venue’s grounds and significant presence on stage during the four shows.

A number of the Traffic team was in attendance and – mostly – managed to avoid being slimed.