Teachers Mutual Bank is an AMI Awards Finalist and a winner in the marketplace
On October 18, Teachers Mutual Bank was a finalist in the Australian Institute of Marketing Awards. And in the banking marketplace TMB was winning new customers and writing record business in a banking sector that is increasingly segmented and competitive.
Since the Traffic inspired brand transformation of Teachers Credit Union into Teachers Mutual Bank in January 2012 assets have grown by 6.68% compared to banking system growth of 5.03% taking total assets to a record $4 billion. Home loan growth has soared to 11.48%.
When Traffic undertakes a brand transformation our primary goal is to do something that no one else has done before. Our first priority is to help our clients become game changers or disrupters because we know without a new business model they may not survive in the 21st century marketplace. The Teachers Credit Union business model was based on ‘mutuality’ which meant it had to change culturally and commercially to survive. After 12 months the results speak for themselves – If you risk nothing, you risk everything! Teachers Mutual Bank and its members are now laughing all the way to their bank. Their investment in brand transformation with Traffic paid off!