The latest paper trends

At Traffic, our Sydney team have recently been working on several exciting new brochures for our clients. As part of this experience, we have had a great opportunity to explore the latest trends in paper following the design process and in particular, the stock selection process.

Along with the senior design team, our account managers have really enjoyed meeting paper merchants and discovering brands such as BJ Ball, Spicers and K.W.Doggett to see what’s happening in the world of paper. We were amazed at the difference the finish and quality of a superb paper stock can make to a brochure. We also loved the names given to paper stock too with our favourite right now being Heaven45 by BJ Ball.

We now appreciate even more the effect the right paper stock has had on our recent Traffic brochures with a stand out example being for a new luxury apartment development, Aura, located in Sydney’s lower north shore. It not only looks great but the premium finish can be felt on your fingers as you turn each page. At Traffic, we work hard to ensure the end product is produced beautifully and everything, down to the quality of the stock, is aligned to the overarching brand position. This is evident in all our work, including our brochures.