The Power of Influencer Marketing

Traffic have been achieving outstanding results for clients as a result of our tailored Influencer Marketing campaigns.

We’re helping to instil trust and credibility within a brand’s target audience by aligning our clients with influencers to help promote their brand via social channels in a natural and authentic way.

Most recently Traffic utilised long term brand ambassador Brooke Hogan, alongside her ‘Insta-famous’ best friend Steph Claire Smith and other prominent Viviens models to launch Diamond Exchange directly to this key market. Together our influencers had a combined reach of over 2M. A huge buzz has been created around the brand, resulting in increased foot traffic to the showroom and a highly engaged online community.

Influencers can be used on an ongoing basis as a long-term brand ambassador, or can be used on a campaign by campaign basis whereby content is created specifically around a particular event, product launch, sale etc. When there is an authentic partnership between a brand and influencer, target audiences are compelled to engage with the product or service recommendation.

As part of our social and digital strategies at Traffic we use influencer advocacy to help our clients achieve their brand’s objectives. Contact us today to see what we can do for your brand.