Design // 9 May 2014

Thomas adds Serious Sparkle to Mothers Day

Traffic have just launched a new brand campaign for Thomas Jewellers for their Serious Sparkle Sale for Mothers Day. Along with digital, catalogue and instore components, the campaign features a 30 second television commercial with mums receiving gifts from Thomas and asks the question… ‘Who is Thomas?’. Adding some extra sparkle is the song ‘Everlasting Love’ by Natalie Cole.

https://www.youtube.com/watch?v=qMxx_bAjCNI&list=PLzVRmyM-AWu0un4TuX8YK7AgCmpaJ0PCK

https://www.youtube.com/watch?v=dbZzqnca6EQ&list=PLzVRmyM-AWu0un4TuX8YK7AgCmpaJ0PCK

https://www.youtube.com/watch?v=BeJ9Vf6P9hQ&list=PLzVRmyM-AWu0un4TuX8YK7AgCmpaJ0PCK

Checkout the Thomas Campaigns case study

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