Agency // 6 February 2014

Thomas Jewellers appoints Traffic to revitalise their brand.

Traffic Melbourne has recently been awarded the account for one of Victoria’s leading jewellery retailers, Thomas Jewellers, following a five-way competitive pitch. The Traffic appointment is effective immediately, with the agency’s first campaign for Valentine’s Day being launched this week.

After a rigorous screening process, Thomas Jewellers were impressed by Traffic’s innovative, progressive and holistic approach to strategic marketing and branding. These qualities coupled with the values of a family business similar to that of Thomas Jewellers make our partnership a perfect fit, and one that we are sure will be both successful and long-lasting.Jamie Thomas – Director of Thomas Jewellers

According to Andrew Begg, CEO of Traffic ‘We’re absolutely thrilled to be entrusted with this iconic retailer. We’ve created a construct for them that strikes the perfect balance between communicating the quality attributes inherent in the brand; whilst at the same time reinforcing the value for money aspect that is a key component of the Thomas Jewellers offering’.

Under the campaign theme of ‘For everlasting love’ (using the famous Natalie Cole track of the same name), the campaign spans a broad range of channels including TV, press, digital display, search, social media promotions, product catalogue and in- store activation.

The win continues the momentum of other recent wins for Traffic, which includes Lend Lease, Narva, Alsco, Riverbank Stockfeeds and National Windscreens.

Links to TVC’s:

Thomas Jewellers Brand