Traffic wins 16 awards at the Asia Pacific Design Awards

It’s been a fantastic few days for a group of 8 Traffickers who have just returned from Hong Kong after attending the 2016 Transform Awards Asia-Pacific.

After an eventful start to the trip with one passport being left at home, the group arrived safely in Hong Kong and headed straight for a late (very late in Melbourne time) dinner

The next night was the Transform Awards for advertising design which recognises the best work in the Asia and Pacific region for 2016.

It certainly turned out to be a successful night for Traffic as we collected numerous awards including 6 gold. This was particularly satisfying as our awards were spread over a range of categories including brand development, best use of visual identity and digital rebranding demonstrating our creative and strategic versatility. Another highlight was meeting other agency people from Hong Kong and other parts of the region as we celebrated late into the night

The next couple of days saw plenty of sightseeing and shopping then with all passports in check, we returned home with suitcases bulging with shopping and awards and in need of a few hours sleep. Sufficient to say what happens in Hong Kong stays in Hong Kong, but here are a few happy snaps to give a taste of what Traffic is like in Hong Kong.