Ace Parking
A rebrand that's just the ticket
Background
Ace Parking is a car park management company, which offers flexible parking solutions to a range of B2B and B2C customers. The business has a range of sub-brands in the car park management industry, which offer a variety of parking related services.
Strategy
Ace has three big competitors with strong brand identities competing for tenders. While the team at Ace Parking are experts at increasing efficiencies and reducing costs for their clients, this was not being effectively communicated in the market. This was due to an outdated brand identity and poorly constructed website, marketing collateral and tender documents.
Solution
By focusing on the core differentiating capabilities of Ace Parking, we repositioned the brand as an innovative car park provider. We worked with the client’s needs in order to increase efficiencies and profits. We subsequently, developed a brand identity through retail advertising that reflected the contemporary look and feel of a forward thinking brand.
