Activ8me
A rebrand for a mate that has their back
Background
Activ8me has been operating for over 15 years, proudly 100% Australian owned with all staff based in Australia. They entered the market recognising the critical need to connect people in rural areas, quickly positioning Activ8me Australia’s largest satellite broadband provider. Whilst the brand was a success story, it needed help defining its point of difference, and modernising its visual identity.
Strategy
Through our strategic process, we identified a mission for the brand: “to empower more people, businesses and communities in Australia to grow and prosper by connecting and maintaining the best and most reliable services in remote, rural and regional centres”. Being Australian owned, and the only true specialist in non-metro areas, only Activ8me can truly deliver against this mission. If you live in these areas, Activ8me ‘has your back’.
Solution
A total rebirth for the brand. A new logo, and associated visual identity that stretched across all brand and comms materials that we designed. A new brand spokesperson – an animated character called M8 who features across all brand touchpoints. A fully integrated campaign that includes TV, radio, print, POS/ collateral, digital assets. All making the brand look, feel and behave like the category leader that it is.
Awards
Silver – Graphic Design: Identity and Branding Retail (2018 Melbourne DRIVENxDESIGN)
