AutoPlus
Putting the brakes on retail decline
Background
Brakes Plus was set up as a brakes specialist back in the 1990’s. In recent years, its’ offering had shifted to full service one, however, most consumers were unaware of this. Dramatic change was needed. New name, new logo, new essence. New beginning.
Strategy
We needed to introduce a new brand that gave a ‘nod’ to the heritage of the existing business, combined with a promise of a modern new entity that is a complete offering for all automotive servicing solutions. Hence the birth of Auto Plus.
Solution
We named and created all elements for the new Auto Plus brand – from the core brandmark through to collateral, corporate material, store design, uniforms, vehicles, launch campaign.
Awards
Best overall visual identity (Transform Awards Asia-Pacific 2017)
Gold – Best visual identity in the retail sector (Transform Awards Asia-Pacific 2017)
