Beefeater Pink
PR & EVENTS
ABOUT
Traffic PR was engaged by Pernod Ricard to launch Beefeater Pink gin to the Australian market, in addition to delivering a strategic marketing communications campaign for the brand. This included PR & brand strategy, press office, social media, media relations, VIP/influencer seeding, brand collaborations, supplier activations and key event planning.
Traffic PR also organised numerous launch events and activations for some of Sydney’s most notable journalists and influencers, which saw Beefeater Pink regularly featured across social media and in high profile online and print publications such as the Sydney Morning Herald, Sun Herald, Sunday Life, Harper’s Bazaar, Vogue Living, The Daily Telegraph, The Sunday Telegraph, The Urban List, Concrete Playground, Broadsheet, Wentworth Courier and Hospitality Magazine to name a few.
