Bingara
Driving a new golf course community identity
Background
Bingara Gorge is a new lifestyle community at the foothills of the Razorback Ranges, an hour south of Sydney. With a range of innovative and quality housing options, businesses, retailers, community facilities and recreation spaces, all nestled in a rural setting, the community brings alive the very best of what a country lifestyle offers with a great sense of family and community, space to unwind, play and connect with the overall feeling that you are in control of the pace of your life.
Strategy
Traffic worked with the Lend Lease team to create a master-brand, which builds on the character of the local area and maintains the rural lifestyle, whilst conveying the modernity and sophistication of the new amenities.
Solution
In addition, to the Bingara Gorge master-brand, Traffic developed a brand architecture and subsequent range of sub-brands for the retail and community destinations in the village heart. The brand was launched in late 2014 with all signage and collateral rolled out across the new entertainment precinct, Bingara.
