Di Jones Real Estate

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When leading eastern suburbs real estate agency DI Jones Real Estate came to Traffic PR, it was about to appoint a new CEO, release its new branding and merge with LJ Hooker Wahroonga. Traffic recommended the company focus on media exposure to promote its new CEO, the merger and reach its goal of gaining national awareness for the agency and its new look, as well as its emerging new services, listed properties and technology capabilities. This included pitching the company and its executives as experts for news stories and to likeminded brands and high profile industry types for collaborations and seminars, in addition to pitching listings on a weekly basis.

During the campaign period, Traffic Public Relations generated a plethora of earned positive media monthly for the client and its listed properties in publications such as Domain, Australian Financial Review, REA, Prestige Property, The Daily Telegraph, Town & Country and Vogue Living to name a few, in addition to introducing multiple brand partners.

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