Evans Leather Repair
Expertly crafting a boutique retail brand
Background
Evans Leather Repair has been proudly developing a tradition of fine workmanship for over 50 years. The business was founded by shoemaker Evan Skliros in 1957 shortly after migrating to Australia. Since then the company has expanded to offer, not only traditional shoe repairs, but a range of leather services including waterproofing, cleaning, recolouring and alterations for boots, heels, clothes, bags and all types of leather accessories. Each job comes with Evans three-month unconditional guarantee for peace of mind.
Strategy
Whilst Evans’ product and service encapsulates the tradition of quality craftsmanship, the in-store signage, website and branded items are incongruent with the brand position. Traffic were brought on to give the brand a complete overhaul, including a complete redesign of the website, store signage and collateral. Key objectives were to give the brand an updated and contemporary look and feel to take them into the next generation, while still maintaining the heritage and tradition of the brand.
Solution
Pulling from feature pieces in-store maroon was selected as the hero colour for the new branding, coupled with gold foil for stationary and copper/rose metallic for signage. This assimilates the leather spiral staircase that Evans is famous for and ties the wooden fittings and copper finishes together to create a modern, warm and sophisticated atmosphere. The website was redesigned to feature the wealth of services Evans offer in concurrent and visually engaging way.
