Funtastic PowerCube

Background
Powercube is a innovative, award winning product designed by Allocacoc, and marketed locally by the team at Funtastic.

Strategy
The strategy was to highlight the amazing evolution in technology in recent years and compare it to the relative lack of innovation within the item that powers the technology that we all rely on so much everyday – the humble, old fashioned powerboard.

Solution
The creative execution showcases this point emphatically with a high impact TVC that positions the Powercube as the ‘grand design’ of powerboards. This essence was also reflected in the media strategy where Powercube is the main sponsor of the new series of Foxtel’s biggest hit Lifestyle Channel programme, Grand Designs Australia.