Hometown Australia – Glenfern
Nestled between the country and the sea
Background
Glenfern is Hometown Australia’s most recent addition to their Australian portfolio. Set amid expanses of green open space just 10 minutes from Port Macquarie, Glenfern is designed to elevate your over 50s living experience. Enjoy a welcoming ambience, a host of exceptional amenities, and convenient access to all that the glorious Mid North Coast has to offer.
Strategy
Traffic’s strategy was to leverage Glenferns prime location between the country and the surf coast, showcasing bright colour tones inspired by a day at the beach or a walk in the country and the use of aspirational and energetic imagery, to represent the active lifestyle offered.
Solution
Timed with the launch of the new on-site Sales Office, Traffic created the name and the new brand in line with the new brand guidelines Traffic created in 2021. The new brand mark is inspired by the local flora and fauna and the Hometown brand construct to create a modernised logo and visual language. Traffic developed the place strategy which then informed all the brand’s touchpoints including a comprehensive launch campaign, masterplan visioning and the creation of the brand story which then rolled out to featuring brochures, sales collateral, site hoardings, sales centre, and digital assets.
