Sunrise - Port Stephens Retirement Living Rebrand

Background
Sunrise is a lifestyle community offering resort-style living for over 55’s. Located in Port Stephens, surrounded by pristine beaches, it provides the perfect retirement destination. Sunrise is one of Hometown Australia’s communities.

Strategy
Traffic’s strategy was to leverage Sunrise‘s prime coastal location, showcasing bright colour tones inspired by a day at the beach and using aspirational and energetic imagery, to represent the active lifestyle offered.

Solution
Timed with the launch of the new on-site Sales Office, Traffic did a full refresh of the brand, starting with a new modernised logo and visual language. All the brand’s touchpoints were considered and a comprehensive launch campaign was planned and executed, featuring brochures, sales collateral, site hoardings, and digital assets.

Play

Hometown Communities

Over 50s Lifestyle Communities

Elderton Homes

Brand Transformation

Ready to transform your brand?

Let's Talk Close

Traffic respectfully acknowledges the Traditional Owners of the land and waterways on which our offices are based – the Gadigal people of the Eora Nation (Sydney) and the Wurundjeri people of the Kulin nation (Melbourne). We pay our deep respects to Elders past, present and emerging, and extend our respect to all Elders and First Nations peoples across this land we now call Australia. We acknowledge First Nations peoples’ spirit, imagination and rich history of creativity that is an inspiration for us, and all Australians. We acknowledge the wisdom and strength of thousands of generations of First Nations peoples, as we begin our reconciliation journey. Always was, always will be, Aboriginal land.

Sunrise – Port Stephens

Where everyday is a holiday

Related Work