Menangle Park – OLD
Live life at your own pace
Background
Dahua Group Australia, a top tier property developer originating from China, appointed Traffic to launch its new master planned community development ‘Menangle Park’, located in the thriving South West Sydney growth corridor.
Set to transform the area into a vibrant, contemporary ‘Parkland Town’ on the banks of the Nepean River, the 364-hectare site will yield 4000+ homes on completion and create an active and engaged community. The development will feature a new local town centre; as well as education, health, sports and community infrastructure; plus expansive parklands, playgrounds and pathways.
Strategy
Coining its name from the location itself, we developed Menangle Park as a new dynamic community built on the principle to ‘Live Life At Your Own Pace’, harnessing the juxtaposition between the local heritage of harness racing “pacers” in the area, whilst capturing the idyllic, rural lifestyle that awaits its residents.
Traffic crafted the brand positioning and marketing to reflect this position, highlighting the lush green countryside and riverside setting, in addition to a range of generously sized blocks, providing home buyers the unique opportunity to build their dream home.
Solution
Menangle Park is a growing community that celebrates the past, nurtures your lifestyle and connects you to your future.
The location offers the perfect balance between secluded haven and connected living. From local marketplaces and entertainment spaces to the proposed onsite town centre and primary school, Menangle Park is a community and lifestyle mecca for those wanting to ‘Live Life At Their Own Pace’.
