Narva
We go further so you can too
Background
Narva is an automotive lighting and electrical manufacturer and wholesaler. Today, Narva sells a range of over 4000 products in total in Australia, and has significant presence in all the major automotive retailers throughout the country. Whilst the business was tracking very well and experiencing sustained growth, there was a sense that the brand itself had not kept up and evolved to represent the reality of the strength of the brand today.
Strategy
We discovered that Narva has always travelled the world to find the preeminent lighting and electrical products, and then taken these learnings and applied them to their local design and development, ensuring they provide their Australian customers with world leading automotive lighting and accessories throughout their product range. The brand essence that we created for the brand as they seek to continue on their growth path is ‘Go further’, which is direct representation of both the Narva products and the people who work at Brown & Watson.
Solution
The outcome was a strategic plan for how the brand can grow and evolve, which physically manifests itself in the shape of an enhanced brand identity, packaging solutions and communication messaging. A new Narva brand positioning line “The vision to go further” has been introduced, and a suite of new brand materials have been produced by Traffic including ATL comms – a new brand TV commercial, print, outdoor; Trade Show displays; Website landing page; Collateral; Internal comms, and more.
