Paul Bram
Defining Quintessential Melbourne Romance
Background
Paul Bram is an iconic Melbourne jeweller, famous for handcrafted engagement rings and jewellery. Established in 1927, Paul Bram specialises in diamonds and precious stones of the finest quality. Today, Paul Bram is synonymous with beauty, style and quality, with Melbourne style icon Rebecca ‘Bec’ Judd as the brand ambassador. Traffic has worked with Paul Bram for over 4 years, creating stunning campaigns with Bec and the team, appearing in print ads, in store, social, and digital ads.
Strategy
This year, Traffic undertook an overhaul of the outdated Paul Bram website, to design and build a visually stunning online representation of the Paul Bram brand. The new site makes full use of our stunning hero images from Bec’s latest campaign and the impressive product range.
Solution
Launching recently, the site has a primary objective to increase enquiries (online, by phone, and in-store) and a secondary objective to amplify the brand reach and awareness through increased visits and social sharing.
