Riverbank Stockfeeds Rebrand & Advertising Agency

Background
Riverbank Stockfeeds play in the highly competitive space against well established, major companies such as Reid, Irwin & Ridley.

Strategy
We needed to establish a specific ‘space’ and persona for the brand which we achieved via our Brand Metabolism process. The brand promise was around Riverbank having the ‘right mix of experience’ based on their knowledge and understanding of the specific needs of their customers and their livestock.

Solution
We created a new brand identity and all associated materials, as well as a launch campaign under the ‘Which Bank?’ direction which went into press, outdoor and through all of the brand’s digital & social media assets.

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Traffic respectfully acknowledges the Traditional Owners of the land and waterways on which our offices are based – the Gadigal people of the Eora Nation (Sydney) and the Wurundjeri people of the Kulin nation (Melbourne). We pay our deep respects to Elders past, present and emerging, and extend our respect to all Elders and First Nations peoples across this land we now call Australia. We acknowledge First Nations peoples’ spirit, imagination and rich history of creativity that is an inspiration for us, and all Australians. We acknowledge the wisdom and strength of thousands of generations of First Nations peoples, as we begin our reconciliation journey. Always was, always will be, Aboriginal land.

Riverbank Stockfeeds

Which Bank? Riverbank!

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