Sealy Posturepedic Acclaim

Traffic to Launch the Acclaim Brand for Sealy Australia.

Sealy Australia, the country’s leading mattress brand, once again engaged Traffic to create a distinctive multi-channel campaign for the launch of its new Sealy Posturepedic Acclaim mattress. Featuring American Ford Model Jaelynn Hinton as the campaign’s hero talent, the launch represents a bold step forward in premium sleep innovation.

Traffic was entrusted with developing every aspect of the Acclaim brand, from crafting the brand strategy, positioning, and naming to designing the identity and collateral for the new mattress range.

Built on the foundation of “Comfort fused with technology,” the Acclaim brand highlights Sealy’s commitment to industry-leading research and development. By integrating advanced sleep support features—including Sealy’s patented Coil System, cutting-edge technology, and the finest materials—the mattress truly delivers on its promise: “Innovation never felt so good.”

Bringing the Brand to Life

Traffic worked closely with Sealy to develop a compelling brand story, introducing the Acclaim name and its positioning line, “Innovation never felt so good.” To visually showcase the technology behind the brand, Traffic collaborated with CGI artists to create detailed representations of key sleep system innovations, including React Support, Coil Comfort, Core Materials, Duraflex Base, and Flex Cased systems. These visuals, along with animations, became integral to the brand’s marketing activation.

Comprehensive Campaign Execution

Traffic delivered a full suite of brand assets, overseeing the talent search, producing high-end lifestyle and product photography, and developing CGI animations that highlight the advanced technology within the sleep system. These assets were then integrated into a brand film, technology films, and 30- and 15-second TVCs for both brand and retail activation, supporting internal and external brand launches.

Additionally, Traffic developed a complete suite of digital assets for owned and paid channels, including BVOD, social media, and the website, ensuring a seamless brand presence across retail channels and partner networks. The campaign is set to launch across Australian and international markets.

This marks Traffic’s fourth major branding project for Sealy in the past six years. Guided by the brand essence of “Comfort fused with technology,” the result is Acclaim—a timeless yet future-focused brand identity designed for launch across Australian, Asia-Pacific, and European markets.