Summarecon

Background

Summarecon is one of the Indonesia’s leading property players specialising in the development of townships. Summarecon owns and operates some of the largest shopping centres in the Greater Jakarta region with 6 million customers going through their malls each year.

The strategy
Summarecon engaged Traffic to revitalise their brand and to implement an extensive media campaign across Jakarta. It was vital for the client that the agency had considerable experience working across the Asia Pacific region to ensure the brand refresh resonated with the local community.

Our solution
A revitalised campaign, launched across TV, Digital, Social and Out of home throughout Indonesia.

Play

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Content Strategy

Burleigh Pavilion

The Pavilion Bar and Restaurant

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Traffic respectfully acknowledges the Traditional Owners of the land and waterways on which our offices are based – the Gadigal people of the Eora Nation (Sydney) and the Wurundjeri people of the Kulin nation (Melbourne). We pay our deep respects to Elders past, present and emerging, and extend our respect to all Elders and First Nations peoples across this land we now call Australia. We acknowledge First Nations peoples’ spirit, imagination and rich history of creativity that is an inspiration for us, and all Australians. We acknowledge the wisdom and strength of thousands of generations of First Nations peoples, as we begin our reconciliation journey. Always was, always will be, Aboriginal land.

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