Teachers Health Fund Brand & Advertising Agency

Background
Teachers Health Fund appointed Traffic to implement a total brand revitalisation and membership driving campaign in early 2012.

Strategy
Traffic developed a brand architecture framework and new brand identity across all marketing communications collateral both online and offline, to raise awareness and increase membership (facts confidential).

Solution
Since the campaign, the Teachers Health Fund experienced the highest number of new members joining since the fund’s inception.

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Traffic respectfully acknowledges the Traditional Owners of the land and waterways on which our offices are based – the Gadigal people of the Eora Nation (Sydney) and the Wurundjeri people of the Kulin nation (Melbourne). We pay our deep respects to Elders past, present and emerging, and extend our respect to all Elders and First Nations peoples across this land we now call Australia. We acknowledge First Nations peoples’ spirit, imagination and rich history of creativity that is an inspiration for us, and all Australians. We acknowledge the wisdom and strength of thousands of generations of First Nations peoples, as we begin our reconciliation journey. Always was, always will be, Aboriginal land.

Teachers Health Fund

A lesson in brand revitalisation

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