The Croft (McGrath) - Luxury Property Branding & Marketing

Background
Traffic was appointed by McGrath Special Projects to launch a new development in Beecroft NSW. The suburb is renowned for its large homes and leafy setting, so a medium density project was an unwelcome addition to local residents.

Strategy
Traffic created a campaign strategy that helped the development to blend into the leafy Beecroft environment. The entire site was wrapped in a hedge, in keeping with the local area, and invited buyers to ‘Unlock a rare find’.

Solution
The launch campaign featured digital banners, brochure, display suite, DL mailer, floorplans, website and more, all in keeping with the hedge/green feel of the area.

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Traffic respectfully acknowledges the Traditional Owners of the land and waterways on which our offices are based – the Gadigal people of the Eora Nation (Sydney) and the Wurundjeri people of the Kulin nation (Melbourne). We pay our deep respects to Elders past, present and emerging, and extend our respect to all Elders and First Nations peoples across this land we now call Australia. We acknowledge First Nations peoples’ spirit, imagination and rich history of creativity that is an inspiration for us, and all Australians. We acknowledge the wisdom and strength of thousands of generations of First Nations peoples, as we begin our reconciliation journey. Always was, always will be, Aboriginal land.

The Croft

Unlock a rare find

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