Wilton Greens – Risland Australia
Nature Lives Here, Now You Can Too
Background
Wilton Greens is located in the North West quadrant of the Hume Highway and Picton Road interchange. Unlike it’s competitors, Wilton isn’t just a suburb on the outskirts of Sydney. Wilton is marked to play a key role in linking Sydney, Wollongong and Canberra, the junction for a new wave of vital growth and progress for the future. Built on smart city principles, Wilton represents an exciting new era of modern contemporary living for regional Australia.
The NSW State Government’s vision for Wilton in 2040 is a place where families are thriving and businesses are flourishing. The town has grown sustainably with a strong natural environment, and jobs leveraging the town’s location relative to Wollongong and the new Western Sydney Airport. The town has excellent access to services and connections to infrastructure reinforcing Wilton as a place where families can live, work and play. Wilton is recognised as the leader in housing diversity. Wilton is a home for all.
The Wilton Greens brand is built upon the idea of ‘larger than life, spoilt by nature and with everything you need at your doorstep’. Nature lives here now you can too. Inherently positive, this thriving community brings you and your family the best that modern masterplan living has to offer. Perfectly positioned to take advantage of both the natural surroundings and at the gateway to Sydney, Wilton Greens offers a balanced lifestyle supported by a wide and exciting range of amenities.
Approach
Risland formally Country Garden engaged Traffic for their second major masterplan community in Australia following the huge success of the first master-planned community Windermere in Victoria. Traffic developed the Wilton Greens brand and develop a strategy to position the masterplan community in Wilton. Our goal was to frame its mission and brand values – Honesty, Innovation, Inspiration and Boldness and reflect these values within its visual identity, brand communications, digital and sales centre experience.
Result
Launching in August 2020, the first stages of Wilton Greens were sold out within hours. The Wilton Greens website online pre-registration upcoming land releases experienced the same volumes. These sales volumes a continuing in 2021 achieving the monthly sales targets.
