Windermere by Country Garden
A new land estate that will enrich your sense of community
Background
One of the world’s biggest property developers, Country Garden, who has a rich heritage of creating future forward, award-winning residential communities around the globe, briefed us to launch their first masterplan community in Australia, at Mambourin in Melbourne’s west. The fastest growing, most highly competitive corridor in Melbourne.
Strategy
Taking its’ name from the original location name, Windermere is a new town built on the principles of ‘a smarter way’. A place that harnesses the spirit of future forward, reflecting the transformation underway in the greater West. A place brought to life by an inspired vision of a better future for all. A place to learn, grow and share for the good of all. A place that has an unparalleled commitment to education that is reflected throughout the community. A town that is building a smarter future.
Solution
Windermere is a future-focused community that is perfectly positioned to take advantage of the new age of education and prosperity in Melbourne’s west. So it is a ‘smart move’, and one that enriches the mind, body and soul. The positioning and launch campaign reflects these principles and is the foundation that is present through all brand, campaign and physical touchpoints.
